Social media

Within 5 minutes of joining Pinterest I knew I was going to be addicted. I can see how it has grown to be the third largest social networking site (after Facebook and Twitter) in a year. Yet, it is different; it carved out a niche: women (80 to 90% of users in the US are women, but 56% of UK users are men). These are women who are involved in the Internet and, ultimately, help decide what becomes the next big thing. They are also soccer moms, feminists, sorority sisters, career women, and activists.

Published in Campaigns & Elections Magazine by Kevin Herman and Rick Ridder

Down-ballot races always face an uphill battle. When it comes to fundraising, increasing name identification, attracting earned media, and generating buzz around the campaign, the better-known “front-runners” tend to steal the limelight. This was certainly the case for Bernie Buescher, the 2010 Democratic candidate for Colorado secretary of state.