Published in Campaigns & Elections Magazine by Kevin Herman and Rick Ridder
Down-ballot races always face an uphill battle. When it comes to fundraising, increasing name identification, attracting earned media, and generating buzz around the campaign, the better-known “front-runners” tend to steal the limelight. This was certainly the case for Bernie Buescher, the 2010 Democratic candidate for Colorado secretary of state.
Most web designers use wireframing as an important first step in their creative process. A wireframe is the web industry’s term for a schematic or blueprint of how the website will be organized and how it will function. Wireframes are generally devoid of any stylistic expression (color, typography, etc.), and are instead simply intended to show how different components of the page are prioritized and located. In this sense, they are also the first step in developing the site’s overall user experience.
Over here at Albatross we believe that government is a good thing. Working with progressive candidates, organizations and issues has been a pleasure and something we plan to continue doing for a long time. As our friends at RBI Strategies & Research like to put it, we enjoy “doing good things for good people”.
