Published in Campaigns & Elections Magazine by Kevin Herman and Rick Ridder
Down-ballot races always face an uphill battle. When it comes to fundraising, increasing name identification, attracting earned media, and generating buzz around the campaign, the better-known “front-runners” tend to steal the limelight. This was certainly the case for Bernie Buescher, the 2010 Democratic candidate for Colorado secretary of state.
Denver, CO, February 5, 2011 – Albatross Digital and RBI Strategies & Research are pleased to announce that they have won a Campaigns & Elections Politics magazine 2011 ReedAward for a social networking campaign on Pandora designed for Bernie Buescher's election as Colorado Secretary of State.
“We are honored that our peers in political consulting have recognized our Pandora campaign as a prime example of political advertising at the forefront of Web 2.0.,” said Rick Ridder, President and Co-Founder of RBI Strategies & Research.
Over here at Albatross we believe that government is a good thing. Working with progressive candidates, organizations and issues has been a pleasure and something we plan to continue doing for a long time. As our friends at RBI Strategies & Research like to put it, we enjoy “doing good things for good people”.
